I
Our reputations are both incalculably precious and yet
exquisitely fragile. A lifetime’s
reputation for integrity, honesty, and fair dealing can be crushed to nothing
in a moment. All the more so, of
course, in the Internet age. The
schoolyard plea that “sticks and stones may break my bones, but names will
never hurt me” is just bravado.
All personal attacks hurt.
Public attacks do more than hurt, they cause harm. It’s hard to hold your head high when
the world around you is full of nasty gossip about you.
The law has long respected this reality by providing the
victims of false attacks with recourse in the form of the tort of
defamation. However, the law also
protects our right to vigorous debate when we are speaking about important
public issues. Freedom of
expression and debate are said to be the “very life blood of our freedom and
free institutions.”
It is a truism that the idea of free speech only becomes
interesting when someone says something we disagree with. We all know the famous statement
(usually attributed to Voltaire) “I do not agree with what you say, but I will
defend to the death your right to say it,” but it’s easier to say this than to
live it. How many of us are truly
willing to suffer the blows of a vicious, unwarranted verbal attack and yet
defend the speaker’s right to attack us?
I have been thinking about this issue, and not just because
bullying is back in the news this week.
Three of my friends have recently announced their candidacy for federal
and provincial public office. They
are all fine people: Murray Rankin, the NDP candidate in the upcoming Victoria
federal by-election, is one of Canada’s leading environmental lawyers and a
recognized expert on information and privacy law. Suzanne Anton and Andrew Wilkinson, both candidates for the
BC Liberal nomination in Vancouver Quilchena, already have fine records of
public service in municipal and provincial government. Each of them would be a credit to
elected office. And yet it is only
a matter of time before the most hurtful things will be said about them.
I can remember the first time I was accused of being a
Nazi. It was in my constituency
office. It was whispered in my
ear. I will never forget it. I lost track of the number of
times that the impact of the spending reductions we made during my term as a
Cabinet Minister was compared to the Holocaust.
All in the name of free speech.
II
A recent decision of the BC Supreme Court provides a
powerful illustration of how vulnerable we are to public criticism, no matter
how vicious, and how little there is that the law will do to stop it. The case is called Mainstream Canada v. Staniford, 2012 BCSC 1433. The key issue in
the case is the defence of fair comment in defamation cases. The application of that defence
in this case shows just how far the law will go to allow us to say hurtful
things about each other.
The plaintiff in the case was Mainstream Canada, one of
three companies that dominate salmon farming in B.C. The defendant Don Staniford has for many years campaigned
against salmon farming around the world.
The trial judge described him as an “activist, author and environmental
campaigner” who is “extremely proud” of the work he has done to attack the
salmon farming industry.
Mr. Staniford’s attacks are virulent, to say the least. In January 2011 he issued a press
release in Vancouver, launching a campaign under the slogan “Salmon Farming
Kills.” The gist of his attack was
that farmed salmon causes cancer, akin to smoking, and that the salmon farming
industry is as odious and dishonest as the tobacco industry. Mainstream sued for defamation.
Mr. Staniford responded by blogposting personal insults
about opposing witnesses during the trial.
The judge summarized her extensive analysis of Mr.
Staniford’s statements in the following passage (at para. 198):
… Mr. Staniford does not in fact do anything to conceal the
spite, ill-will and contempt he holds for industrial aquaculture and salmon
farming in general, and Mainstream … in particular. I think the evidence is
overwhelming in this regard. Mr. Staniford’s Internet postings are filled with
insulting and demeaning comments and cruel caricatures. He ignores and
disdainfully dismisses peer-reviewed science (…) when the conclusions conflict
with his own views. The language in his publications – including the mock
cigarette packages in particular – is extreme, inflammatory, sensationalized,
extravagant and violent. The word “kills” is everywhere.
The judge held that Mainstream had established the
requirements for defamation. That is:
(1) Mr. Staniford’s words would, in the language of the law, “tend to lower
Mainstream’s reputation in the eyes of a reasonable person”; (2) they referred
in fact to Mainstream; and (3) they were communicated to others.
These are all the elements of the tort of defamation, a
species of civil wrong that is intended to protect our reputations from
falsehoods spoken by others.
There are two familiar defences in defamation cases. One is justification. A defendant can “justify” his statements
by proving that they were in fact true.
It’s okay to shout out in a public square that someone is a horse thief
if he is. Mr. Staniford did not
offer this defence. That is, he
did not seek to prove that farmed salmon actually kills people.
Instead Mr. Staniford relied upon the defence of fair
comment.
In essence the defence of fair comment is intended to allow
us to express strong, critical opinions even if the words used would otherwise
be defamatory, provided that we are speaking about a matter of public interest.
Justice Binnie of the Supreme
Court of Canada in a 2008 case called WIC
Radio Ltd. v. Simpson, 2008 SCC 40, said (at para. 1) that the defence of
fair comment “helps hold the balance in the law of defamation between two
fundamental values, namely the respect for individuals and protection of their
reputation from unjustified harm on the one hand, and on the other hand, the
freedom of expression and debate that is said to be the “very life blood of our
freedom and free institutions”.
The elements of the fair comment defence (as modified in the
WIC case) are the following:
- The comment must be on a matter of public
interest;
- The comment must be based on fact;
- The comment, though it can include inferences of
fact, must be recognizable as comment;
- The comment must satisfy the following objective
test: could any man honestly express that opinion on the proved facts?
- Lastly, even if these requirements are satisfied,
the defence is not available if the defendant was “actuated by express malice.”
The application of these requirements in practice is often
difficult. For example, lawyers
are readily able to argue that although their client said that Mr. X was a
horse thief, what he really meant was “In my opinion, anyone capable of doing
such things as Mr. X has done is no better than a horse thief.”
This is more or less what happened in the Staniford
case. Although Mr. Staniford’s
statements are very clear and, in form, very factual – he says without
qualification that salmon farming kills people - the judge accepted that Mr.
Staniford’s statements were expressions of opinion.
Here is how the trial judge expressed the submission of Mr.
Staniford’s lawyer on this issue:
“if Mr. Staniford was an honest man expressing his genuine opinion
on a subject of public interest then, no matter that his words conveyed
derogatory imputations, no matter that his opinion was wrong or exaggerated or
prejudiced and no matter that it was badly expressed so that people read all
sorts of innuendo into it, nevertheless he has a good defence of fair comment.”
The judge agreed.
She held that all of the elements of the defence were established: the
safety of fish farming is a matter of public interest; Mr. Staniford’s opinions
were based on some facts (although the supposed “facts” are wholly discredited
– there is no scientific evidence that eating a farmed fish is harmful to your
health); that the comments, although stated in a form which appears to be
factual, were just comments, and, in respect of the last element (at para.
184), that “Mr. Staniford (at least) believes what he says.”
It is impossible to read this judgement without concluding
that what the law calls the defence of fair comment should really be called the
defence of unfair comment. The
judge in this case concluded that Mr. Staniford was a closed minded, deeply
prejudiced and “unreliable reporter of facts” who would “say almost anything to
further his own agenda.” He
“believes his own press, even when contradicted by other, contemporaneous
documents.” (para. 188) He “cruelly and publicly mocks people
who have a different point of view,” and aims to “ridicule and humiliate people
who do not agree with his views.”
In the judge’s view, the evidence was “overwhelming” that Mr. Staniford
does nothing to “conceal the spite, ill-will and contempt he holds for
industrial aquaculture and salmon farming in general.” In short, nothing about his attack on
farmed salmon is in any sense fair.
There is, however, one more element to the defence of fair
comment. The defendant cannot rely upon that defence if it can be shown that he
was “actuated by express malice.”
On this point, the judgement is very interesting. The judge has no hesitation in finding
that the publications in issue were actuated by Mr. Staniford’s express malice
towards Mainstream. But, she goes
on to say, that this was not Mr. Staniford’s dominant purpose. His main goal, in her view, is to end
industrial aquaculture.
Accordingly, she holds, he is entitled to rely upon the defence.
We will see what the Court of Appeal makes of this
conclusion. In the first place,
the way the test is usually expressed does not require that malice be a
dominant purpose. Arguably, any
finding of malice ought to deprive a defendant of the benefit of the fair
comment defence, simply because the point of the defence is to permit debate on
matters of public interest, not to licence personal attacks. Secondly, it is hard to see how any
plaintiff in circumstances similar to Mainstream could ever prove a case of
defamation in any situation where the attacks in question relate both to a
public issue as well as personal reputation.
But apart from the question whether there is a good appeal
here, I am interested in what this body of law says about our values as a society.
III
Reflect again on Mr. Staniford’s statements, and ask
yourself what it would be like to be an employee of Mainstream and its parent
company, carrying on lawful businesses, companies which the trial judge said, “model
the behavior of a responsible corporate citizen”. Mr. Staniford launches a highly public campaign. Its
message, shouted from the rooftops, is that the product you make kills
people. You are personally
demeaned and ridiculed for appearing as a witness in court on behalf of your
employer. What you learn is
this: in our democracy, free speech is more valued than decency, fairness,
self-respect, self-restraint, intellectual integrity, or responsibility. And when it comes to public debate, the
law rewards the most outrageous and hurtful among us. It’s a harsh lesson, I think.